Why Most Chatbots Can't Convert Demand Like Chili Piper

Liz Pouya
November 20, 2024
min to read

Why Most Chatbots Can't Convert Demand Like Chili Piper

Liz Pouya
November 20, 2024
min to read

When we launched our Demand Conversion Platform, we knew it needed to convert demand from every possible channel—including chat.

So why not just integrate with an existing chatbot like Drift or Intercom?

When tech is too disjointed, it causes friction for customers, and messages tend to slip through the cracks. Conversations remain unanswered and fail to convert.

Ideally, the buying experience should be more cohesive for customers. That means optimizing conversion around every part of the funnel in a single platform:

🌶️ Forms

🌶️ Email conversion to meetings

🌶️ In-app experiences for upsells

🌶️ Event booths

🌶️ Marketplaces

🌶️ And yes, chat

Demand conversion should all be done under one place. Demand is demand, no matter where it comes from.

Why build in such a crowded landscape?

With 626 chatbots and counting available, why add a new one to an already crowded market? 

Well, we saw that most chatbots focused on conversations, not conversions. We saw an opportunity to create chatbot-powered handoffs that qualify leads on your website and route them to a live SDR.

This includes enabling your visitors to schedule a meeting using the same distribution logic as your forms or email marketing campaigns.We saw an opportunity to own and manage scheduling across all mediums your prospects could come inbound from.

Also, many of the current options are either too lightweight or over-engineered with too many unnecessary bells and whistles (which you end up paying for even though you don’t need them).

What are customers saying so far?

On the first day we launched Chat, a customer booked a meeting. That really says it all. 

Here’s what some of our customers have to say:

“We booked 40 meetings within the first 2 weeks of launching Chat. And of those, 15 have turned into actual Sales Opportunities. That’s a 50% conversion rate from Chat to Sales Opportunity!”
-Head of RevOps at a 300-person company

40 meetings within 2 weeks? Those numbers are wild 🤯

Some of our customers' favorite features include:

Collecting prospect info at once, rather than the back-and-forth

With some other Chat providers, they will ask prospects questions one at a time. 

“What’s your first name?”

“Great, thanks! What’s your last name?”

“Great, thanks! What’s your email?”

“Great, thanks!”

…and so it continues. 

Chili Piper’s Chat asks those questions all at once:

Re-use routing rules across products

With Chili Piper, you create one routing rule — and then you reuse it across multiple products.

Let’s say you have a rule for routing mid-market leads based in North America. You can set that rule up once. 

In this case, this rule filters prospects who match the following conditions: 

  • Company Size Field on Lead/Contact OR Form Data = 11-50 employees
  • Country Field on Lead/Contact OR Form Data = United States, Canada

You can then use this rule across any Chili Piper product — be it form routing (Concierge), team scheduling (Handoff), or CRM record distribution (Distro). 

Conversions, not conversations

Many Chat solutions are focused more on engaging prospects in conversation — versus actually getting them to book a meeting. 

Chili Piper is the opposite. 

Our bread-and-butter is converting demand to pipeline, and our Chat product is no different. 

On average, customers go from form to booking in just 3-4 seconds.

What’s next for Chili Piper Chat?

See the entire customer journey with chat logs

The next item on our roadmap is a chat log that shows you the full journey of a particular visitor on your website. You can see where they dropped off and any issues customers may have had. 

You’ll also see broader insights like which pages people most often use the chatbot on, what time of day people are most actively chatting, etc. That way you can gain actionable insights like which pages to update and when to have more staffed reps online.

Create more complex conversations with AI

Right now, Chat works using Journeys. The chatbot responds dynamically based on the customer’s requests. We’re also working on an option that allows the chatbot to respond more intuitively using AI. 

Get started with Chat

Chat is everything you need in a chatbot. You can turn qualified visitors into scheduled meetings and prioritize conversions over mere conversations. To see Chili Piper Chat in action, request a demo. (Yes, a demo, NOT a discovery call that wastes your time.)

When we launched our Demand Conversion Platform, we knew it needed to convert demand from every possible channel—including chat.

So why not just integrate with an existing chatbot like Drift or Intercom?

When tech is too disjointed, it causes friction for customers, and messages tend to slip through the cracks. Conversations remain unanswered and fail to convert.

Ideally, the buying experience should be more cohesive for customers. That means optimizing conversion around every part of the funnel in a single platform:

🌶️ Forms

🌶️ Email conversion to meetings

🌶️ In-app experiences for upsells

🌶️ Event booths

🌶️ Marketplaces

🌶️ And yes, chat

Demand conversion should all be done under one place. Demand is demand, no matter where it comes from.

Why build in such a crowded landscape?

With 626 chatbots and counting available, why add a new one to an already crowded market? 

Well, we saw that most chatbots focused on conversations, not conversions. We saw an opportunity to create chatbot-powered handoffs that qualify leads on your website and route them to a live SDR.

This includes enabling your visitors to schedule a meeting using the same distribution logic as your forms or email marketing campaigns.We saw an opportunity to own and manage scheduling across all mediums your prospects could come inbound from.

Also, many of the current options are either too lightweight or over-engineered with too many unnecessary bells and whistles (which you end up paying for even though you don’t need them).

What are customers saying so far?

On the first day we launched Chat, a customer booked a meeting. That really says it all. 

Here’s what some of our customers have to say:

“We booked 40 meetings within the first 2 weeks of launching Chat. And of those, 15 have turned into actual Sales Opportunities. That’s a 50% conversion rate from Chat to Sales Opportunity!”
-Head of RevOps at a 300-person company

40 meetings within 2 weeks? Those numbers are wild 🤯

Some of our customers' favorite features include:

Collecting prospect info at once, rather than the back-and-forth

With some other Chat providers, they will ask prospects questions one at a time. 

“What’s your first name?”

“Great, thanks! What’s your last name?”

“Great, thanks! What’s your email?”

“Great, thanks!”

…and so it continues. 

Chili Piper’s Chat asks those questions all at once:

Re-use routing rules across products

With Chili Piper, you create one routing rule — and then you reuse it across multiple products.

Let’s say you have a rule for routing mid-market leads based in North America. You can set that rule up once. 

In this case, this rule filters prospects who match the following conditions: 

  • Company Size Field on Lead/Contact OR Form Data = 11-50 employees
  • Country Field on Lead/Contact OR Form Data = United States, Canada

You can then use this rule across any Chili Piper product — be it form routing (Concierge), team scheduling (Handoff), or CRM record distribution (Distro). 

Conversions, not conversations

Many Chat solutions are focused more on engaging prospects in conversation — versus actually getting them to book a meeting. 

Chili Piper is the opposite. 

Our bread-and-butter is converting demand to pipeline, and our Chat product is no different. 

On average, customers go from form to booking in just 3-4 seconds.

What’s next for Chili Piper Chat?

See the entire customer journey with chat logs

The next item on our roadmap is a chat log that shows you the full journey of a particular visitor on your website. You can see where they dropped off and any issues customers may have had. 

You’ll also see broader insights like which pages people most often use the chatbot on, what time of day people are most actively chatting, etc. That way you can gain actionable insights like which pages to update and when to have more staffed reps online.

Create more complex conversations with AI

Right now, Chat works using Journeys. The chatbot responds dynamically based on the customer’s requests. We’re also working on an option that allows the chatbot to respond more intuitively using AI. 

Get started with Chat

Chat is everything you need in a chatbot. You can turn qualified visitors into scheduled meetings and prioritize conversions over mere conversations. To see Chili Piper Chat in action, request a demo. (Yes, a demo, NOT a discovery call that wastes your time.)

Liz Pouya

Liz Pouya is the Product Manager for Chat at Chili Piper. When she's not building amazing products, you can find her teaching yoga, traveling, or hanging out with her cute cat.

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