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Book the right meetings faster with one-click scheduling
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Engage website visitors with automated Journeys and live chat
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Qualify, route, and schedule prospects directly from your web form
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Route records in Salesforce based on a Trigger
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Route and schedule prospects from bizdev to sales to implementation
Email preview: “I know you’re busy so I’ll make this short…”
Me:
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Email preview: “I know you’re busy so I’ll make this short…”
Me:
And now for some hard truths: Nobody is going to buy your product just because a salesperson knows you’re busy and is going to make this short.
They probably won’t buy your product even if a salesperson makes a killer pitch (at least not right away).
They’re going to look at review sites. Check-in with their colleagues. Ask their LinkedIn network or Slack community.
Because 92% of people say they trust word-of-mouth or recommendations above all other forms of advertising.
So, yeah, user reviews are important.
They’re so important that setting up a profile on G2 and calling it a day isn’t going to cut it anymore. You have to get creative.
We talked to some of the smartest companies out there to see how they’re using reviews — so you can take their ideas and shamelessly implement them into your own sales and marketing tactics.
Let’s do this.
Don’t make your prospects dig for testimonials from happy customers.
Put them all in one convenient location, so there’s no question about how much people love you.
Here at Chili Piper, we recently implemented a Wall of Love, where we show all the wonderful things people are saying about us.
If you want to see how you can create your own wall of love, check out testimonial.to.
If you’re in the tech business, you know that your prospects are going to check you out on G2 before they make a decision.
Remember: People don’t trust brands anymore. They trust their peers.
And as soon as your customers click that beautiful “schedule demo” button on G2, they’re ready to chat with sales ASAP.
Instead of making them wait 24-48 hours before one of your reps reaches out, let them schedule time directly on your reps’ calendar right then and there.
Learn more about how the G2-Chili Piper integration works.
If you’re using G2 to collect user reviews, you already know that they rank you against your competitors.
Take that data, and use it to tell a story.
Do you have the highest satisfaction score?
Do enterprise customers love you?
Tell people about it.
If you want to do positioning right, there are a few rules you should follow.
One of those is understanding how your raving fans think about your product.
“Your best-fit customers hold the key to understanding what your product is”
-April Dunford in Obviously Awesome
Scour your reviews to see how people are talking about you… and shamelessly copy them.
Instead of sending prospects to your G2 homepage, you can send them to a custom page that only shows reviews relevant to them.
Talking to an enterprise company in the technology industry? Send them to a review page full of positive testimonials from other enterprise companies in the technology industry.
This little-known G2 feature is called a “Reference Page”. And it’s pretty slick.
Use reviews to make improvements to your products and better meet the needs of your customers.
Reviews provide valuable insights into how your customers use your products, and what their needs and expectations are.
So use them to make improvements to your products — improvements that real customers actually care about.
Maybe your VP of Finance thinks you’re spending too much on customer onboarding and wants to outsource to a third-party vendor.
But when you look through user reviews, you see that everyone is raving about how amazing your Customer Success team is and how much they loved the onboarding process.
User reviews are a great place to get insights about the things that actually matter to your customers — so you can retain the customers you already have and find even more customers that love you just as much.
We’re talking about intent data.
If you’re a G2 customer, you’ll have access to data that shows you who’s looking at your product, your category, and your competitors.
At Chili Piper, we use that data in two key ways:
PartnerStack takes it a step further with an app called Rattle that integrates G2 buyer intent with Salesforce and Slack, so they can automatically provide Slack updates — like this one.
You know user reviews are important.
Now it’s time to do something about it.
For even more learning, check out B2B SaaS Review’s super thorough article with ideas for generating, leveraging, and measuring reviews.
And then schedule a demo to see how the Chili Piper-G2 integration can turn user reviews into booked meetings.
And now for some hard truths: Nobody is going to buy your product just because a salesperson knows you’re busy and is going to make this short.
They probably won’t buy your product even if a salesperson makes a killer pitch (at least not right away).
They’re going to look at review sites. Check-in with their colleagues. Ask their LinkedIn network or Slack community.
Because 92% of people say they trust word-of-mouth or recommendations above all other forms of advertising.
So, yeah, user reviews are important.
They’re so important that setting up a profile on G2 and calling it a day isn’t going to cut it anymore. You have to get creative.
We talked to some of the smartest companies out there to see how they’re using reviews — so you can take their ideas and shamelessly implement them into your own sales and marketing tactics.
Let’s do this.
Don’t make your prospects dig for testimonials from happy customers.
Put them all in one convenient location, so there’s no question about how much people love you.
Here at Chili Piper, we recently implemented a Wall of Love, where we show all the wonderful things people are saying about us.
If you want to see how you can create your own wall of love, check out testimonial.to.
If you’re in the tech business, you know that your prospects are going to check you out on G2 before they make a decision.
Remember: People don’t trust brands anymore. They trust their peers.
And as soon as your customers click that beautiful “schedule demo” button on G2, they’re ready to chat with sales ASAP.
Instead of making them wait 24-48 hours before one of your reps reaches out, let them schedule time directly on your reps’ calendar right then and there.
Learn more about how the G2-Chili Piper integration works.
If you’re using G2 to collect user reviews, you already know that they rank you against your competitors.
Take that data, and use it to tell a story.
Do you have the highest satisfaction score?
Do enterprise customers love you?
Tell people about it.
If you want to do positioning right, there are a few rules you should follow.
One of those is understanding how your raving fans think about your product.
“Your best-fit customers hold the key to understanding what your product is”
-April Dunford in Obviously Awesome
Scour your reviews to see how people are talking about you… and shamelessly copy them.
Instead of sending prospects to your G2 homepage, you can send them to a custom page that only shows reviews relevant to them.
Talking to an enterprise company in the technology industry? Send them to a review page full of positive testimonials from other enterprise companies in the technology industry.
This little-known G2 feature is called a “Reference Page”. And it’s pretty slick.
Use reviews to make improvements to your products and better meet the needs of your customers.
Reviews provide valuable insights into how your customers use your products, and what their needs and expectations are.
So use them to make improvements to your products — improvements that real customers actually care about.
Maybe your VP of Finance thinks you’re spending too much on customer onboarding and wants to outsource to a third-party vendor.
But when you look through user reviews, you see that everyone is raving about how amazing your Customer Success team is and how much they loved the onboarding process.
User reviews are a great place to get insights about the things that actually matter to your customers — so you can retain the customers you already have and find even more customers that love you just as much.
We’re talking about intent data.
If you’re a G2 customer, you’ll have access to data that shows you who’s looking at your product, your category, and your competitors.
At Chili Piper, we use that data in two key ways:
PartnerStack takes it a step further with an app called Rattle that integrates G2 buyer intent with Salesforce and Slack, so they can automatically provide Slack updates — like this one.
You know user reviews are important.
Now it’s time to do something about it.
For even more learning, check out B2B SaaS Review’s super thorough article with ideas for generating, leveraging, and measuring reviews.
And then schedule a demo to see how the Chili Piper-G2 integration can turn user reviews into booked meetings.
Madeleine Work is Product Marketing Manager at Chili Piper. She loves bringing people together, learning new things, and making hilarious jokes. When she's not typing away at her laptop, you'll probably find her running, hiking, or hanging out with her baby. Follow Madeleine for laughs and product marketing tips on LinkedIn.
Let prospects schedule a sales demo directly from your G2 page
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