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Book the right meetings faster with one-click scheduling
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Engage website visitors with automated Journeys and live chat
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Qualify, route, and schedule prospects directly from your web form
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Route records in Salesforce based on a Trigger
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Route and schedule prospects from bizdev to sales to implementation
I was really surprised when I saw the list of our top-performing content for this year.
Because each piece of content on the list… was actually good.
How ridiculous is that?
Not that the content was good. But that I was surprised how good it was. (Proof that B2B doesn’t have to be boring 🙃)
I was really surprised when I saw the list of our top-performing content for this year.
Because each piece of content on the list… was actually good.
How ridiculous is that?
Not that the content was good. But that I was surprised how good it was. (Proof that B2B doesn’t have to be boring 🙃)
So before I list out the top-performing articles, I want to share some of my takeaways from why these articles were top-performing.
Here are the main trends I saw from the articles that performed well for us:
If you say something everyone agrees with, why say it?
That’s probably why our #1 performing article last year was about a fiery topic in SaaS sales:
Why We Don’t Offer Discounts. Ever.
Also something fun: 23% of readers visited our pricing page after reading that article.
If I listed out all the things I didn’t know, I’d die before I got to the end of the list.
Instead of trying to be an expert in everything, we talked to actual experts. And included their insights in articles we wrote.
4 out of 10 of our top-performing posts included interviews with people (much) smarter than us:
At Chili Piper we’re pretty lucky. Because there are tons of smart people doing really interesting things.
This year, we went all in on a program we call “Chili Experiments”. A Chili Experiment is an article written by someone at Chili Piper, about a new thing they tried (and crazy results they saw).
Of the 10 top-performing posts, 6 were Chili Experiments.
For me, it was really fun working with people on other teams to bring their articles to life and learning about all the cool things they’re doing!
Here’s the list of all our Chili Experiments in the top 10:
At Chili Piper, we have a longstanding policy of never discounting our products. Everyone pays the same price. Learn six reasons why we never offer discounts — and why you shouldn't either. Read the full article here.
Chili Piper’s award-winning Customer Success department does things a little bit differently — and they’ve shared their entire playbook with everyone. Check out the full handbook here.
Learn how to reimagine your inbound process, increase conversions, and grow your revenue. Read the full article here.
Event follow-up is broken, for everyone involved. It’s broken for attendees, who are bombarded with generic marketing emails after each conference. It’s broken for ops teams, who often have to go through lists and manually assign qualified leads to reps. And it’s broken for reps, who are tasked with following up with a huge list.
Learn why (and how) we prioritized booking meetings over badge scans – and booked 100+ meetings in 3 weeks. Read the full article here.
There’s a problem with tech-purchasing decisions. The problem is that we love shiny stuff. And we’re living in a glittering diamond mine of tech.
In this article, we share Chili Piper’s tried-and-true method for making objective tech-purchasing decisions. Check it out here.
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If you Google “how to increase form conversion rates,” you’ll find loads of articles filled with unremarkable and generic tactics. Articles designed to rank instead of help.
Forget about quick hacks and best practices. In this article, we dispel myths about form conversion optimization, interview experts, and give you a 3-step plan to help you double your form conversion rate. Check it out.
Your marketing funnel has changed. And the future is dark. In this article, we share how Chili Piper said goodbye to MQLs (while continuing to drive pipeline). Read it here.
Chili Piper launched on TikTok in January of 2021. Within 8 months, we grew our following by 37.5x — and were able to attribute 7,500 job applicants from TikTok. Learn how our brilliant social media manager, Meryoli Arias, did it. Read the article.
CSMs know your customers. Better than anyone, probably. So we asked ourselves… why shouldn’t they get paid to connect helpful features with customers who will love them? Check out the article to see how we did it.
In this article, we help you understand the dark funnel with real-life examples — and give you the tools you need to use it to your advantage. So put on your night goggles and follow us into the unknown. Read the article here.
Sign up for our newsletter! It’s just 1x a month. No spam, just spice.
So before I list out the top-performing articles, I want to share some of my takeaways from why these articles were top-performing.
Here are the main trends I saw from the articles that performed well for us:
If you say something everyone agrees with, why say it?
That’s probably why our #1 performing article last year was about a fiery topic in SaaS sales:
Why We Don’t Offer Discounts. Ever.
Also something fun: 23% of readers visited our pricing page after reading that article.
If I listed out all the things I didn’t know, I’d die before I got to the end of the list.
Instead of trying to be an expert in everything, we talked to actual experts. And included their insights in articles we wrote.
4 out of 10 of our top-performing posts included interviews with people (much) smarter than us:
At Chili Piper we’re pretty lucky. Because there are tons of smart people doing really interesting things.
This year, we went all in on a program we call “Chili Experiments”. A Chili Experiment is an article written by someone at Chili Piper, about a new thing they tried (and crazy results they saw).
Of the 10 top-performing posts, 6 were Chili Experiments.
For me, it was really fun working with people on other teams to bring their articles to life and learning about all the cool things they’re doing!
Here’s the list of all our Chili Experiments in the top 10:
At Chili Piper, we have a longstanding policy of never discounting our products. Everyone pays the same price. Learn six reasons why we never offer discounts — and why you shouldn't either. Read the full article here.
Chili Piper’s award-winning Customer Success department does things a little bit differently — and they’ve shared their entire playbook with everyone. Check out the full handbook here.
Learn how to reimagine your inbound process, increase conversions, and grow your revenue. Read the full article here.
Event follow-up is broken, for everyone involved. It’s broken for attendees, who are bombarded with generic marketing emails after each conference. It’s broken for ops teams, who often have to go through lists and manually assign qualified leads to reps. And it’s broken for reps, who are tasked with following up with a huge list.
Learn why (and how) we prioritized booking meetings over badge scans – and booked 100+ meetings in 3 weeks. Read the full article here.
There’s a problem with tech-purchasing decisions. The problem is that we love shiny stuff. And we’re living in a glittering diamond mine of tech.
In this article, we share Chili Piper’s tried-and-true method for making objective tech-purchasing decisions. Check it out here.
If you Google “how to increase form conversion rates,” you’ll find loads of articles filled with unremarkable and generic tactics. Articles designed to rank instead of help.
Forget about quick hacks and best practices. In this article, we dispel myths about form conversion optimization, interview experts, and give you a 3-step plan to help you double your form conversion rate. Check it out.
Your marketing funnel has changed. And the future is dark. In this article, we share how Chili Piper said goodbye to MQLs (while continuing to drive pipeline). Read it here.
Chili Piper launched on TikTok in January of 2021. Within 8 months, we grew our following by 37.5x — and were able to attribute 7,500 job applicants from TikTok. Learn how our brilliant social media manager, Meryoli Arias, did it. Read the article.
CSMs know your customers. Better than anyone, probably. So we asked ourselves… why shouldn’t they get paid to connect helpful features with customers who will love them? Check out the article to see how we did it.
In this article, we help you understand the dark funnel with real-life examples — and give you the tools you need to use it to your advantage. So put on your night goggles and follow us into the unknown. Read the article here.
Sign up for our newsletter! It’s just 1x a month. No spam, just spice.
Madeleine Work is Product Marketing Manager at Chili Piper. She loves bringing people together, learning new things, and making hilarious jokes. When she's not typing away at her laptop, you'll probably find her running, hiking, or hanging out with her baby. Follow Madeleine for laughs and product marketing tips on LinkedIn.
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