- Demand Conversion
- Solutions
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ChiliCalBook the right meetings faster with one-click scheduling
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ChatEngage website visitors with automated Journeys and live chat
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Form ConciergeQualify, route, and schedule prospects directly from your web form
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DistroRoute records in Salesforce based on a Trigger
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HandoffRoute and schedule prospects from bizdev to sales to implementation
Concierge LiveQualify, route, and connect with prospects on a phone call — instantly.
- Pricing
- Customers
- Resources
- Company
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Alina's Story
👋 I’m Alina - Co-founder and Co-CEO at Chili Piper.
I now live in New York, but I was born in Romania before the end of communism. My family couldn’t afford to pay to support my education, so I held all sorts of odd jobs ever since I was 8. In high school, I was selling lipstick door to door to pay for my books.
Eventually, I became obsessed with computers and worked my way to a master in computer science.
Even though I worked for diverse industries and climbed the career ladder quite fast (from intern to SVP in publicly traded companies in 6 years), I was a miserable employee.
I am the technical co-founder at Chili Piper, and this is my first company.
I dreamed companies could be built differently—see our ethos here. I also believed I could use my tech skills to build better software for revenue teams. I could see that whenever I built an app (and did so in finance, media, health tech, and education), it would get massive adoption (I got 30M+ users every time, and some of my apps got keynoted by Steve Jobs).
Though I was happy with my achievements, I felt I could do a lot more.
I wanted to help with complexity at scale. Because most of the technically savvy people I knew went to solve problems for consumer apps, I knew I could be a lot more helpful when complexity is at its finest.
And what better challenge could I take upon myself than to solve how b2b companies operate? Most specifically, their revenue teams.
I have worked with many, and I saw how much they struggled. I had seen how software barely scratches the surface in supporting them in reaching their goals. And I also felt the pain directly in my journey as a salesperson in various roles. Including that of an SDR.
Because I knew what it's like to sell, and my husband (who is my co-founder) is the most brilliant sales/marketer, I knew it made sense that we would start this together. I might be biased, but 17 years of strong marriage (plus two babies) are confirming that I have chosen wisely.
You can read more about our platform here.
And about my story with my co-founder here.
Topics I’m glad to talk about
Things that I am passionate about talking about on LinkedIn and on podcasts :
- Culture. See more about unusual culture.
- Marketing. See more about how we approach marketing in this post.
- AI. See Saasopen talk below.
- Scaling up a saas company. See more about this topic here.
- Why don’t we see more women in Saas? More about this topic here.
- Building a brand. See more about it in this post and this post.
Topics I avoid talking about:
- Zero - I haven’t found my limit in topics that i rather avoid.
Previous speaking engagements
- Websummit
- Saasopen
- Saasiest
- Ascent
- Spryng
- Pavillion
- HotJar Hotsauce
- Saastock -6 Lessons Learned From Scaling The Next Tech Unicorn With Your Spouse
- + Interview by Salesroom as part of Saastock
- Southbound
- Women in Tech Global Conference
Podcasts where I joined as a guest
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Podcasts I hosted
In the press
Front page on a Romanian high circulation newspaper.
Awards
Top 25 B2B SaaS Founder List of 2024
Thank you for reaching this far.
If you want to keep in touch :
Sign up for our spicy newsletter.
Follow me on Linkedin for and let's engage together in meaningful conversations in the posts.
Or check out the demand gen platform we've built, and maybe maybe you'll take a demo 🧡
P.S. If you are having me as a guest on your podcast or at an event here's the link with my headshots, my bio and our logo
See the power of Chili Piper in action today!
About the author
Alina Vandenberghe
Alina Vandenberghe is Co-Founder & Co-CEO at Chili Piper. She’s passionate about building fun SaaS products to solve hard problems and a company where employees thrive. Today, the Romania native and her husband are on their way to IPO — all while giving back to the community through our Citizens Of Our Planet foundation. Alina earned a Master’s Degree in Computer Science from the Polytechnic University in Bucharest, Romania. She currently resides in New York City. Connect with Alina on LinkedIn.
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