Neil Rongstand, VP of Growth at ChowNow, had a speed problem. Inbound demo requests were coming in — but by the time a rep followed up (roughly a week later), the prospect had moved on.
Immediate Routing, Instant Booking
ChowNow deployed Chili Piper's Form Concierge on their demo request page. Leads routed automatically to the correct AE or SDR, and prospects could book a meeting on their calendar immediately — no wait, no follow-up email, no scheduling back-and-forth.
The average speed-to-lead dropped from approximately one week to the moment of form submission.
4x the Inbound Close Rate
Meetings booked through Chili Piper closed at 4x the rate of ChowNow's average inbound close rate. The combination of instant routing (right rep, right away) and immediate booking (prospect still engaged) meant these meetings consistently converted.
The ROI was clear: every hour shaved off speed-to-lead translated directly into close rate improvement.
