Music As A Marketing Channel

Alina Vandenberghe

November 6, 2024

Should you add music to your marketing strategy? Short answer? Probably.

For the long answer… watch this interview with Ding Zheng, The Sales Rapper, where he talks about how to use music in your marketing efforts.

He and Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, discuss:

- Grabbing attention through music

- Whether you should target executives on TikTok, or if the government will just shut everything down

- Overcoming fear of being too different

- The impact music has on the Chili Piper brand

And so much more

Speakers

Alina Vandenberghe

Ding Zheng

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About DGC

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue.
If you’re looking for tactical ways to improve your marketing, this podcast is for you!

About Mastersaas live

MasterSaaS Live is the interview series that seeks to answer the question: What does it take to be a badass CMO? For our host Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, this question is personal. A CPO-turned-CMO, Alina is on a journey to become a badass CMO — and is building in public as she goes. If you're a current or aspiring marketing leader, this is your only chance to learn from top marketing leaders, innovators, and big thinkers about marketing in 2023 — from CRO to brand to music and so much more.

show notes

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